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Europeans happy with Chinese brands
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European consumers are happy with Chinese brands of consumer electronics, said a survey released yesterday.
A survey by Google and branding consultancy Millward Brown found 44 percent of European consumers willing to purchase Chinese mobile devices and home appliances, and Internet marketing has the power to change the behavior of European consumers.
Seventy-five percent of over 1,000 consumers from Britain, Germany, France, Italy and Spain said they check product information on their mobile devices when shopping for electronic products in the street, the report says.
“Internet platforms such as search engines, video-sharing websites and social networking sites have emerged as important places for European consumers to collect product information, learn about product features and provide feedback,” said Charles Feng, senior account manager at Google.
Chinese companies should focus strongly on strategies for mobile networks and applications, said Landy Huang, general manager of Large Customer Sales at Google.
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