Focus on sustainability delivers even faster growth for Unilever
Print Edition
UNILEVER’S Sustainable Living brands continue to show outstanding sales results, as the company reports its fifth year of progress with its Unilever Sustainable Living Plan.
Global consumer good’s giant Unilever realizes that shoppers today expect more from businesses, and are willing to reward those who are committed to the betterment of society as a whole.
In 2015, the company’s Sustainable Living brands, which have integrated sustainability into both their purpose and products:
• Grew even faster than they did in 2014
• Accounted for nearly half of Unilever’s growth
• Grew significantly faster — in fact 30 percent faster — than the rest of the business
• Included Unilever’s five biggest brands: Knorr, Dove, Dirt is Good, Lipton and Hellmann’s
Unilever is on track to meet the vast majority of the targets set within its Sustainable Living Plan, a company blueprint to grow business while also minimizing its environmental footprint and increasing its positive social impact. The company says its new focus on sustainability is helping deliver faster growth while cutting costs, lowering risks and promoting trust with consumers.
Since the launch of this plan, Unilever has helped around 482 million people improve their health and hygiene. The majority of its food and beverage portfolio meets, or exceeds, benchmarks based on nation nutritional recommendations – and 34 percent meet the highest nutritional standards. Unilever has also helped around 600,000 smallholder farmers and 1.8 million small-scale retailers to access training and support.
World leading anti-germ brand Lifebuoy, for example, launched “Healthy Hands-up Initiative” in primary schools in China since 2014. This program aims to help thousands of children cultivate good hand-washing habits that can stop the spread of disease. Some 1.31 million people in the country had been reached by this program by the end of 2015.
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