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March 11, 2010

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Food show set to break records

A RECORD number of exhibitors and visitors are expected at SIAL China 2010 in Shanghai with food producers confident of rising market demand as China's economy recovers.

Organizers say the international food and beverage show will celebrate its 10th anniversary in China when it opens from May 19 to 21 at the Shanghai New International Expo Center.

More than 1,200 exhibitors from 60 countries and regions have confirmed their participation while the exhibition space has increased by 20 percent, to 45,000 square meters, from last year.

"We have added exhibition space already, but it is still not enough to satisfy the demand from exhibitors," said Liu Jin. "The 2010 event will break all records."

Along with the presence of France, the United States, Spain, Italy and Mexico, there will be three new countries exhibiting - Poland, the Czech Republic and Japan.

Zhejiang Province and Heilongjiang Province will be among the domestic participants.

There is a growing demand for imported food and beverages in China and the recovering world economy has also helped boost export business for Chinese companies, organizers said.

Mexico is the Country of Honor at this year's show.

Eduardo Seldner, commissioner general of the Mexico Pavilion at the Shanghai Expo, said the event provided an important opportunity for Mexico to introduce its food to the world.

"It would be an excellent platform for Mexican food to find more new markets," he said. About 20 food enterprises from Mexico will present products at the show.


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