Foreign brands lose out
Print Edition
A sharp fall in the growth of China’s fast-moving consumer goods market has resulted in 60 percent of foreign FMCG brands losing their market share in 2013, a recent research shows.
The “China Shopper Report, 2014,” jointly released by Kantar Worldpanel and Bain & Co yesterday, predicted that China’s FMCG market will grow by single digit for the rest of this year. As disposable income per capita and annual spending per household expanded slower, the growth in the first quarter of this year was only one third of that in 2011.
Foreign brands lost share across 26 categories tracked by the report in the past year due to keen competition with homegrown names of infant formula, fruit juice, personal care and carbonated beverage.
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