Franchise businesses urged to digitalize
THE China Chain Store & Franchise Association said it’s encouraging franchise operators to ride the digitalization trend to upgrade services and drive further development.
Pei Liang, director of the China Chain Store & Franchise Association, told the China Franchise Convention that the digitalization of franchise operations is driving further development of franchise businesses, with digital tools enabling direct connection between consumers and franchisers.
China has the most franchises in the world but the scale of operations is relatively small, and the scope of their business is sometimes focused on a relatively small geographical area.
Franchise stores usually pay franchisee fees in order to utilize the brand, know-how and central management, but scattered operations sometimes mean the franchisers have little knowledge of their direct consumers.
“Digital capabilities also enable franchisers to better monitor franchisees’ operation situation and promotional activities,” he added.
Local franchise stores are already taking the lead in terms of marketing and leveraging on social networking sites to target potential customers.
For example, franchise stores operated by Internet giants such as JD.com are leveraging digital technologies to help decide store locations as well as pick product offerings that would appeal to consumers in the surrounding area.
Franchisers can also easily manage their product pricing through electronic price labels, giving them direct knowledge of store operation status.
- About Us
- |
- Terms of Use
- |
-
RSS
- |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 娌狪CP璇侊細娌狪CP澶05050403鍙-1
- |
- 浜掕仈缃戞柊闂讳俊鎭湇鍔¤鍙瘉锛31120180004
- |
- 缃戠粶瑙嗗惉璁稿彲璇侊細0909346
- |
- 骞挎挱鐢佃鑺傜洰鍒朵綔璁稿彲璇侊細娌瓧绗354鍙
- |
- 澧炲肩數淇′笟鍔$粡钀ヨ鍙瘉锛氭勃B2-20120012
Copyright 漏 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.