Goodbye Haibao, hello Mickey as city Disneyland launched
By Wang Yanlin |
November 6, 2010, Saturday
|
Print Edition
Print Edition
SHANGHAI has bid farewell to Haibao, the cuddly blue mascot of the World Expo, and now Mickey Mouse is on his way to the city.
The Walt Disney Co yesterday signed an agreement with the Shanghai Shendi Group Co Ltd to build a Disneyland theme park in the city, officially launching the much-awaited project.
Disneyland is regarded as a new engine to power Shanghai's economy following the World Expo.
It is expected that the Disneyland theme park, the first on the Chinese mainland, will cost 25 billion yuan (US$3.7 billion) for the first phase, and start operation in five years.
"Disneyland is a mega-sized project," said Jiang Liang, director of the Pudong New Area. "It will give Pudong another chance to become a focal point following the World Expo and push forward expansion of the services industry."
In a statement issued by the city government yesterday, it said Disney and Shanghai authorities "have reached consensus on details of the project," on the principle of win-win cooperation.
Shanghai Shendi Group Co Ltd, a state-owned company registered in August and inaugurated yesterday, will work in a joint venture with Disney to develop the theme park.
The company's name combines Shanghai's shorter Chinese name "shen" and the first character of Disney's Chinese name, "dishini."
With registered capital of 300 million yuan, Shanghai Shendi has three major shareholders: Shanghai Lujiazui Finance and Trade Zone Development Co, Jin Jiang International (Group) Co Ltd and Shanghai Broadcasting, Film and Television Development Co Ltd.
The joint venture to work with Shendi still requires final approval from central government, Disney said in a written statement.
Also yesterday, Shanghai government established an administrative committee to oversee the 20-square-kilometer site - known as Shanghai International Tourism Resort - which will have Disneyland as a core part.
It aims to develop the area, integrating tourism, exhibitions, retail, sports, entertainment and innovation.
The resort joins Hongqiao Business Park and the World Expo site as three key areas for development in the city's 12th Five-Year Plan, starting next year.
The blueprint for the resort is much broader than the planned Disneyland, which occupies only 3.9 square kilometers - 1.16 square kilometers for the park and the remainder for facilities such as parking and dining areas.
The Shanghai Disneyland project received the green light from the central authorities last November, though this did not include details of a joint venture.
Since then, Shanghai government has relocated 99 percent of residents living in Chuansha Town, the planned location for Disneyland.
A branch route of Metro Line 11, still under construction, will link to Disneyland from Longyang Road. It should be completed in 2012.
The Walt Disney Co yesterday signed an agreement with the Shanghai Shendi Group Co Ltd to build a Disneyland theme park in the city, officially launching the much-awaited project.
Disneyland is regarded as a new engine to power Shanghai's economy following the World Expo.
It is expected that the Disneyland theme park, the first on the Chinese mainland, will cost 25 billion yuan (US$3.7 billion) for the first phase, and start operation in five years.
"Disneyland is a mega-sized project," said Jiang Liang, director of the Pudong New Area. "It will give Pudong another chance to become a focal point following the World Expo and push forward expansion of the services industry."
In a statement issued by the city government yesterday, it said Disney and Shanghai authorities "have reached consensus on details of the project," on the principle of win-win cooperation.
Shanghai Shendi Group Co Ltd, a state-owned company registered in August and inaugurated yesterday, will work in a joint venture with Disney to develop the theme park.
The company's name combines Shanghai's shorter Chinese name "shen" and the first character of Disney's Chinese name, "dishini."
With registered capital of 300 million yuan, Shanghai Shendi has three major shareholders: Shanghai Lujiazui Finance and Trade Zone Development Co, Jin Jiang International (Group) Co Ltd and Shanghai Broadcasting, Film and Television Development Co Ltd.
The joint venture to work with Shendi still requires final approval from central government, Disney said in a written statement.
Also yesterday, Shanghai government established an administrative committee to oversee the 20-square-kilometer site - known as Shanghai International Tourism Resort - which will have Disneyland as a core part.
It aims to develop the area, integrating tourism, exhibitions, retail, sports, entertainment and innovation.
The resort joins Hongqiao Business Park and the World Expo site as three key areas for development in the city's 12th Five-Year Plan, starting next year.
The blueprint for the resort is much broader than the planned Disneyland, which occupies only 3.9 square kilometers - 1.16 square kilometers for the park and the remainder for facilities such as parking and dining areas.
The Shanghai Disneyland project received the green light from the central authorities last November, though this did not include details of a joint venture.
Since then, Shanghai government has relocated 99 percent of residents living in Chuansha Town, the planned location for Disneyland.
A branch route of Metro Line 11, still under construction, will link to Disneyland from Longyang Road. It should be completed in 2012.
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