Hard winter eats into McDonald’s sales in US
Print Edition
McDonald’s said yesterday that a key sales metric fell 1.4 percent in the US in February, yet again hurt by tough winter weather.
The world’s largest hamburger chain was also hindered by difficult winter weather conditions in January.
The Oak Brook, Illinois, company’s February global sales at stores open at least 13 months dipped 0.3 percent. Company officials said its muted year-to-date global comparable sales performance could hurt first-quarter profit margins.
In the Middle East, Africa and the Asia-Pacific region, sales shed 2.6 percent mostly on softness in Japan as well as weakness in Australia and a shift in the timing of the Chinese New Year.
Europe was a bright spot, with sales up 0.6 percent on a strong performance in the UK and growth in France — but that was mostly offset by continued softness in Germany.
McDonald’s Corp has been dealing with competition from rivals like Burger King and Wendy’s, who also have value menus and special offers.
It is also trying to adapt to shifting eating habits by unveiling items that are positioned as healthy or fresh.
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