Hilton taps brands in existing portfolio
Print Edition
HILTON Worldwide is launching more brands in China from its existing portfolio of 12 to meet the needs of different travelers under its multi-brand strategy to expand further in one of its most important markets.
Last year, Hilton launched two new brands, Curio and Canopy, globally “but in China it is still more about launching existing brands,” said Bruce McKenzie, senior vice president for operations in China and Mongolia of Hilton Worldwide.
“Our strategy is to have a range of brands that will meet the needs of all customers on different occasions.”
In one of its latest moves, Hilton marked the entry of its Embassy brand in China by signing a management contract with Syncept Investment Group Co last week for Embassy by Hilton Boao in Hainan Province. The contract was also the first of its kind ever signed in Asia-Pacific.
The upper-upscale, five-star 300-room hotel is scheduled to open in 2019, the company said
The Embassy brand is positioned to capture an untapped opportunity in the upper-upscale segment, said Francis Lee, senior vice president of development in China and Mongolia of Hilton Worldwide.
Lee added: “We have more management agreements for the brand under discussion right now and most of them are located in gateway and second-tier cities.”
Last year, Hilton opened 12 new hotels and signed 39 management deals in China and the US hospitality giant’s portfolio in the country embraces 54 hotels under five brands as of March.
The potential in second and tertiary-tier cities is huge as China’s urbanization process continues, Mckenzie added.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 沪ICP证：沪ICP备05050403号-1
- |
- 互联网新闻信息服务许可证：31120180004
- |
- 网络视听许可证：0909346
- |
- 广播电视节目制作许可证：沪字第354号
- |
- 增值电信业务经营许可证：沪B2-20120012
Copyright © 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
