Hilton's 5th brand to open in 2014
By Cherry Cao |
April 19, 2013, Friday
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Print Edition
Print Edition
THE first Hilton Garden Inn hotel will open in China next year as Hilton Worldwide taps further into the country's upscale travel market.
"China is Hilton's most important market outside the United States and we've seen a huge potential for growth particularly in the country's upscale hotel market," said Lee Wee-Hau, senior vice president of development for Hilton's China operation. "We've already got a confirmed pipeline of five Garden Inn hotels in the country and two, including one in Lijiang of Yunnan Province, will be opening as early as next year."
Hilton Garden Inn, the fifth brand introduced by Hilton in the country, is positioned as a four-star brand whose closest competitors include Holiday Inn, Aloft and Courtyard.
Under the company's plan, the Garden Inn brand will be unveiled in gateway cities, provincial capitals and smaller cities.
Hilton has 34 hotels under four brands in China, which it entered in 1988, and has another 118 hotels coming.
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