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METRO tests compact stores for downtown caterers
By Pan Xiaoyi |
November 2, 2010, Tuesday
|
Online Edition
Online Edition
METRO Cash & Carry opened a smaller outlet in China to capitalize on its flourishing catering business.
The first METRO HoReCa is 2,100 square meters in size, one-third of a typical Cash & Carry store in China. Located in downtown Shanghai it offers 6,000 kinds of goods exclusively for hotels, restaurants and caterers.
"The innovative store format will help us to gain greater market share in the wholesale sector and to accelerate expansion," said Tino Zeiske, president of METRO Cash & Carry China. "China is one of the most important markets of our group and will drive our future growth."
Zeiske said it usually takes two years to identify new locations to open typical stores but the flexible smaller ones will help it to accelerate expansion in China.
The international leader in self-service wholesale will open 11 to 15 stores across the nation annually from 2011.
"The number is conservative. We could expand much faster if the new format makes a success here," said Zeiske.
METRO is looking for potential locations for more HoReCa stores but it has to evaluate the profitability before making decisions to add more.
The first METRO HoReCa is 2,100 square meters in size, one-third of a typical Cash & Carry store in China. Located in downtown Shanghai it offers 6,000 kinds of goods exclusively for hotels, restaurants and caterers.
"The innovative store format will help us to gain greater market share in the wholesale sector and to accelerate expansion," said Tino Zeiske, president of METRO Cash & Carry China. "China is one of the most important markets of our group and will drive our future growth."
Zeiske said it usually takes two years to identify new locations to open typical stores but the flexible smaller ones will help it to accelerate expansion in China.
The international leader in self-service wholesale will open 11 to 15 stores across the nation annually from 2011.
"The number is conservative. We could expand much faster if the new format makes a success here," said Zeiske.
METRO is looking for potential locations for more HoReCa stores but it has to evaluate the profitability before making decisions to add more.
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