M&S eyes 2 more as 5th local store opens
By Emily Ford |
June 2, 2012, Saturday
|
Print Edition
Print Edition
AS Britons prepare for a long holiday weekend to mark the Queen's Diamond Jubilee, Marks & Spencer was busy bringing its own brand of Britishness to Shanghai as the retail giant unveiled its new store yesterday - the fifth in the city so far.
Customers queued up to buy Scottish shortbread and English breakfast tea while the store's fashion range included Savile Row tailored suits in what the group's China managing director described as "the most modern M&S store in the world."
The two-story, 4,500-square meter store on Huaihai Road M. is one of three that will open in Shanghai this summer while the retailer plans to add another eight stores in China over the coming year, mainly in Shanghai and surrounding cities.
Stephen Rayfield, the country managing director for M&S China, said: "Shanghai is a leading global fashion center, and this is one of the most important shopping streets in China."
The group deliberately decided to focus on Shanghai as part of a strategy to target leading commercial cities that has worked well in Russia and Turkey. "Before we go to Beijing we want to make sure we get everything right," Rayfield added.
Customers queued up to buy Scottish shortbread and English breakfast tea while the store's fashion range included Savile Row tailored suits in what the group's China managing director described as "the most modern M&S store in the world."
The two-story, 4,500-square meter store on Huaihai Road M. is one of three that will open in Shanghai this summer while the retailer plans to add another eight stores in China over the coming year, mainly in Shanghai and surrounding cities.
Stephen Rayfield, the country managing director for M&S China, said: "Shanghai is a leading global fashion center, and this is one of the most important shopping streets in China."
The group deliberately decided to focus on Shanghai as part of a strategy to target leading commercial cities that has worked well in Russia and Turkey. "Before we go to Beijing we want to make sure we get everything right," Rayfield added.
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