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McDonald’s global sales hurt by US takings
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McDonald’s Corp reported weaker-than-expected global sales at established restaurants for November, hurt by a sharp drop in comparable-store sales in the United States.
The world’s biggest hamburger chain said worldwide sales at restaurants open at least 13 months gained 0.5 percent last month, missing analysts’ average estimate of an increase of 0.6 percent, according to Consensus Metrix.
Same-restaurant sales fell 0.8 percent in the US, widely missing the 0.3 percent gain expected on average by the 14 analysts polled by Consensus Metrix.
The company said intense competition and relatively weak customer traffic eroded sales in the United States, its second biggest market after Europe.
McDonald’s had previously signaled that weakness would continue in the fourth quarter amid stiff competition and halting global economic growth.
American analysts have said that adding new menu items such as lattes, smoothies, salads and wraps has slowed McDonald’s service and hurt business.
It also has been less nimble than rivals such as Wendy’s Co and Burger King Worldwide Inc in offering attention-grabbing promotions.
Same-restaurant sales in Europe rose 1.9 percent, topping the 0.8 percent analysts had expected on average, helped by strong sales in the UK, France and Russia.
Japan continued to be a drag as comparable sales in Asia-Pacific, the Middle East and Africa region declined 2.3 percent. Analysts on average had estimated a 0.7 percent decline. Sales in Japan have been weak for the past seven months.
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