McDonald's sales cool in hot July
By Ashley Heher |
August 10, 2010, Tuesday
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Print Edition
Print Edition
MCDONALD'S Corp posted its biggest monthly increase of a key United States sales figure in two years yesterday, saying its new fruit smoothies and frappes were a hit with customers during a hot and steamy July.
In the US, sales at restaurants open for at least 13 months climbed 5.7 percent - its biggest monthly increase since a 6.7 percent gain in July 2008.
Overall, the measure rose 7 percent around the globe. It climbed 5.3 percent in Europe and 10.1 percent in the rest of the world, the world's largest hamburger chain said in a statement yesterday.
The figure is considered an important gauge of a restaurant chain's performance because it excludes the effects of restaurants that open or close during the year.
In the US, sales at restaurants open for at least 13 months climbed 5.7 percent - its biggest monthly increase since a 6.7 percent gain in July 2008.
Overall, the measure rose 7 percent around the globe. It climbed 5.3 percent in Europe and 10.1 percent in the rest of the world, the world's largest hamburger chain said in a statement yesterday.
The figure is considered an important gauge of a restaurant chain's performance because it excludes the effects of restaurants that open or close during the year.
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