Related News
McDonald's will add rice options to menu
FAST-FOOD restaurant chain McDonald's said yesterday it will start to sell rice during dinner hour next week to boost sales and catch up with KFC in catering to Chinese consumers.
The four new rice products will go on sale starting June 10 in all 1,700 McDonald's restaurants in Chinese mainland.
"The new dining options shows McDonald's is willing to innovate and bring more choices to our Chinese customers," said Kenneth Chan, chief executive officer of McDonald's China.
The restaurant chain said last month it plans to hire 75,000 new employees in China this year to accelerate expansion. It now employs 90,000 people in China. It also plans to add 300 new outlets on the mainland to bring the total number to 2,000 by 2014.
Rival KFC started offering rice products in China in 2011 and was quicker to adjust its menu to local tastes. The fried chicken chain under Yum! Brands now has more than 4,000 outlets in China.
The four new rice products will go on sale starting June 10 in all 1,700 McDonald's restaurants in Chinese mainland.
"The new dining options shows McDonald's is willing to innovate and bring more choices to our Chinese customers," said Kenneth Chan, chief executive officer of McDonald's China.
The restaurant chain said last month it plans to hire 75,000 new employees in China this year to accelerate expansion. It now employs 90,000 people in China. It also plans to add 300 new outlets on the mainland to bring the total number to 2,000 by 2014.
Rival KFC started offering rice products in China in 2011 and was quicker to adjust its menu to local tastes. The fried chicken chain under Yum! Brands now has more than 4,000 outlets in China.
- About Us
- |
- Terms of Use
- |
-
RSS
- |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 娌狪CP璇侊細娌狪CP澶05050403鍙-1
- |
- 浜掕仈缃戞柊闂讳俊鎭湇鍔¤鍙瘉锛31120180004
- |
- 缃戠粶瑙嗗惉璁稿彲璇侊細0909346
- |
- 骞挎挱鐢佃鑺傜洰鍒朵綔璁稿彲璇侊細娌瓧绗354鍙
- |
- 澧炲肩數淇′笟鍔$粡钀ヨ鍙瘉锛氭勃B2-20120012
Copyright 漏 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.