Related News
McDonald's will add rice options to menu
By Ding Yining |
18:05 UTC+8 June 6, 2013
|
Online Edition
Online Edition
FAST-FOOD restaurant chain McDonald's said yesterday it will start to sell rice during dinner hour next week to boost sales and catch up with KFC in catering to Chinese consumers.
The four new rice products will go on sale starting June 10 in all 1,700 McDonald's restaurants in Chinese mainland.
"The new dining options shows McDonald's is willing to innovate and bring more choices to our Chinese customers," said Kenneth Chan, chief executive officer of McDonald's China.
The restaurant chain said last month it plans to hire 75,000 new employees in China this year to accelerate expansion. It now employs 90,000 people in China. It also plans to add 300 new outlets on the mainland to bring the total number to 2,000 by 2014.
Rival KFC started offering rice products in China in 2011 and was quicker to adjust its menu to local tastes. The fried chicken chain under Yum! Brands now has more than 4,000 outlets in China.
The four new rice products will go on sale starting June 10 in all 1,700 McDonald's restaurants in Chinese mainland.
"The new dining options shows McDonald's is willing to innovate and bring more choices to our Chinese customers," said Kenneth Chan, chief executive officer of McDonald's China.
The restaurant chain said last month it plans to hire 75,000 new employees in China this year to accelerate expansion. It now employs 90,000 people in China. It also plans to add 300 new outlets on the mainland to bring the total number to 2,000 by 2014.
Rival KFC started offering rice products in China in 2011 and was quicker to adjust its menu to local tastes. The fried chicken chain under Yum! Brands now has more than 4,000 outlets in China.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 沪ICP证：沪ICP备05050403号-1
- |
- 互联网新闻信息服务许可证：31120180004
- |
- 网络视听许可证：0909346
- |
- 广播电视节目制作许可证：沪字第354号
- |
- 增值电信业务经营许可证：沪B2-20120012
Copyright © 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
