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McD's closes Beijing store in expired food saga
By Jin Jing |
March 16, 2012, Friday
|
Online Edition
Online Edition
A BEIJING branch of McDonald's Corp that reportedly sold expired food and violated several food rules in China was shut down this morning and the US fast food chain issued a public apology, saying it would take concrete actions to improve its management standard.
The restaurant chain was among a few companies, including France's Carrefour SA, that saw some of their food and management irregularities exposed on Consumer Rights Day late yesterday.
McDonald's Sanlitun branch in China's capital sold chicken wings 90 minutes after they were cooked while the company's rules set a 30-minute limit, according to video footage broadcasted by China's Central Television. Store staff also changed expiry dates and put back beef that had fallen on the ground.
In a statement published on its website, the US-based chain said it attached great importance to the issue and called it an "isolated incident."
"We will immediately investigate this isolated incident, resolutely deal with it earnestly and take concrete actions to apologize to consumers," the statement added.
The scandal touched a nerve with Chinese consumers, which has long been shocked by a series of food safety concerns including the most recently chemical-laced pork and swill oil, reproduced from kitchen waste.
The State Food and Drug Administration said it is in contact with the company executive of McDonald's China this morning and urged it to rectify the irregularities and apologize to the public.
On the popular microblog service Weibo.com, McDonald's was widely criticized for hurting consumers interests while others asked questions whether the company was able to make improvements as it maintained the same profit model for each store.
The restaurant chain was among a few companies, including France's Carrefour SA, that saw some of their food and management irregularities exposed on Consumer Rights Day late yesterday.
McDonald's Sanlitun branch in China's capital sold chicken wings 90 minutes after they were cooked while the company's rules set a 30-minute limit, according to video footage broadcasted by China's Central Television. Store staff also changed expiry dates and put back beef that had fallen on the ground.
In a statement published on its website, the US-based chain said it attached great importance to the issue and called it an "isolated incident."
"We will immediately investigate this isolated incident, resolutely deal with it earnestly and take concrete actions to apologize to consumers," the statement added.
The scandal touched a nerve with Chinese consumers, which has long been shocked by a series of food safety concerns including the most recently chemical-laced pork and swill oil, reproduced from kitchen waste.
The State Food and Drug Administration said it is in contact with the company executive of McDonald's China this morning and urged it to rectify the irregularities and apologize to the public.
On the popular microblog service Weibo.com, McDonald's was widely criticized for hurting consumers interests while others asked questions whether the company was able to make improvements as it maintained the same profit model for each store.
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