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November 12, 2013

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NZ minister to rebuild trust in Kiwi quality

New Zealand will continue to improve and monitor food safety systems as well as adopt precautions to prevent any health scare that could harm consumers such as the Fonterra botulism incident in August, Economic Development Minister Steven Joyce said yesterday in Shanghai.

“We believe in and take a very open and precautionary approach to ensure customer safety,” Joyce said in response to Shanghai Daily’s inquiry during a press briefing yesterday.

Fonterra, the world’s largest dairy producer, in September blamed systematic glitches and the use of non-standard equipment for the botulism contamination scare, which later turned out to be false. But the scare led to recalls that affected big-name infant formula makers and beverage companies in China and other markets.

Joyce is in the city on a six-day visit to China to promote New Zealand-China trade and to reinforce consumer confidence in the Kiwi quality after the botulism scare. He will also visit Hangzhou, Beijing and Shenzhen.

Bilateral trade will expand to NZ$20 billion (US$16.47 billion )by 2015.

 




 

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