NZ wine industry eyes China
Source: Xinhua |
July 17, 2012, Tuesday
|
Print Edition
Print Edition
THE New Zealand wine industry is to begin targeting wine drinkers in the Chinese mainland in order to encourage rising demand to match supplies, an industry expert said yesterday.
New Zealand Winegrowers, an industry association, in May completed its biggest-ever road show in Beijing and Shanghai, which saw huge growth in attendance from last year's events.
The Beijing event saw a 91 percent increase in trade attendance numbers, with 465 attendees, up from 243 last year, while Shanghai saw a 25 percent rise to 402 attendees, up from 319, said New Zealand Winegrowers marketing manager for Asia, Monty James.
The vast majority of attendees were distributors and wholesalers, but New Zealand wineries that already had established distribution in China wanted to see more food and beverage trade representatives at the events. The wineries wanted more events targeting consumers.
In response, NZW announced it would hold its first consumer event in Beijing next year.
New Zealand Winegrowers, an industry association, in May completed its biggest-ever road show in Beijing and Shanghai, which saw huge growth in attendance from last year's events.
The Beijing event saw a 91 percent increase in trade attendance numbers, with 465 attendees, up from 243 last year, while Shanghai saw a 25 percent rise to 402 attendees, up from 319, said New Zealand Winegrowers marketing manager for Asia, Monty James.
The vast majority of attendees were distributors and wholesalers, but New Zealand wineries that already had established distribution in China wanted to see more food and beverage trade representatives at the events. The wineries wanted more events targeting consumers.
In response, NZW announced it would hold its first consumer event in Beijing next year.
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