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August 19, 2010

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P&G's investment

PROCTER & Gamble said yesterday it plans to invest at least US$1 billion in China in the next five years, more than the amount it has poured into the country during the past decade, to take advantage of the robust growth.

To show its commitment to the Chinese market, the global conglomerate inaugurated a US$70 million P&G Innovation Center in Beijing yesterday.

This is P&G's sixth research facility globally and is expected to be one of the firm's few innovation centers supporting its global business, especially in emerging markets.

The innovation center is located at Shunyi District and it is the first that P&G built in China. Its registered capital stands at US$70 million.

P&G has invested US$1.5 billion since it entered China 22 years ago.



 

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