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Paul Smith plans flagship store at Jing'an Temple
By Emily Ford |
17:37 UTC+8 May 15, 2012
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Online Edition
Online Edition
BRITISH fashion label Paul Smith has become the latest clothing brand to seek its fortunes in China, with a new Shanghai megastore planned for the end of this year.
The brand, best known for its colorful designs and men's suits worn by celebrities such as David Beckham, will open a 464-square-meter flagship store in the Kerry Center at Jing'an Temple in December.
ImagineX, the Hong Kong-based distributor of Paul Smith on Chinese mainland, is planning a further 24 stores in China over the next five years "at the very least," a spokeswoman for the group said.
"This is a very conservative estimate. The retail conditions seem right and so we may expand more quickly."
Paul Smith, the designer behind the label, found his way into fashion design after an accident in his teens put a stop to his ambitions to become a racing cyclist. He trained as a tailor on London's Savile Row before launching his own label. He has been involved in designing posters and signs for the upcoming London Olympics.
China's retail sales grew 14.1 percent in April to 1.56 trillion yuan (USD$ 247.8 billion) compared with the same month one year ago, the National Bureau of Statistics said on Friday.
ImagineX also distributes the brands Marc Jacobs and Jo Malone on the Chinese mainland.
The brand, best known for its colorful designs and men's suits worn by celebrities such as David Beckham, will open a 464-square-meter flagship store in the Kerry Center at Jing'an Temple in December.
ImagineX, the Hong Kong-based distributor of Paul Smith on Chinese mainland, is planning a further 24 stores in China over the next five years "at the very least," a spokeswoman for the group said.
"This is a very conservative estimate. The retail conditions seem right and so we may expand more quickly."
Paul Smith, the designer behind the label, found his way into fashion design after an accident in his teens put a stop to his ambitions to become a racing cyclist. He trained as a tailor on London's Savile Row before launching his own label. He has been involved in designing posters and signs for the upcoming London Olympics.
China's retail sales grew 14.1 percent in April to 1.56 trillion yuan (USD$ 247.8 billion) compared with the same month one year ago, the National Bureau of Statistics said on Friday.
ImagineX also distributes the brands Marc Jacobs and Jo Malone on the Chinese mainland.
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