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Quarter of online shoppers spend at least US$1,000 buying overseas
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ONE in four online shoppers on the Chinese mainland spend more than US$1,000 a year on overseas purchases, a new survey has found.
Chinese consumers have embraced overseas online promotions such as Black Friday and Christmas sales, the study by independent research firm Forrester Consulting found.
Concerns about quality of goods at home was cited as a reason.
“The concern about quality of products in China is one of the factors to drive Chinese consumers to buy in another country,” the report commissioned by logistic giant Fedex said.
And while the global average for online spend on overseas online purchases is US$300, Consumers in the Asia Pacific region spend on average US$350 per year on overseas online purchases.
The study did not give the total number of online shoppers in China, nor the average spend on overseas purchases.
The survey also said that of countries around the world, China’s mainland receives the second highest number of orders from overseas shoppers, after the United States.
Hong Kong provided the highest number of customers, followed by Brazil and the US.
Chinese e-commerce represents US$440 billion in sales per year and is forecast to reach US$990 billion in 2018, according to the survey.
The study completed in September 2014 surveyed 9,006 global online shoppers in 17 countries and regions, including Australia, Japan, Singapore and South Korea.
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