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September 11, 2009

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Samsung takes bigger bite of TV market

SAMSUNG Electronics Co, South Korea's largest electronics manufacturer, has been expanding its share in China's display and TV market, according to market reports yesterday.

According to global market researcher GfK, Samsung's liquid crystal display (LCD) TVs took up 11 percent of the Chinese market in July, rising 3.3 percentage points semiannually.

The company was ranked third, climbing three steps, following Chinese TV maker Hisense Electric Co with 13.3 percent and Skyworth Digital Holdings Co with 11.8 percent.

In terms of LCD panel sales, Samsung was No. 2, selling 654,000 TVs in July, while Taiwan's Chi Mei Optoelectronics Corp sold 684,000 TVs.

Market analysts said Samsung's market share expansion was mainly due to its aggressive marketing activities.


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