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Shanghai leads way in online shopping

ONLINE shopping transactions last year surged 128 percent from the previous year to a value in excess of 100 billion yuan (US$14.6 billion) for the first time, according to a report by iResearch Inc.

The value of online transactions in 2008 was 128.1 billion yuan. "Online shopping will continue to grow steadily in the future with yearly growth rate between 30 percent to 40 percent as more individuals and enterprises enter the market," the iResearch report said.

Shanghai leads the way in online shopping with shoppers spending an average of 2,200 yuan last year, compared to the national average of 1,602.3 yuan.

Total retail sales over the past year were 10.8 trillion yuan, up 21.6 percent year-on-year, according to the National Bureau of Statistics.

Shanghai has around 7 million online shoppers with about 83 percent of them between 16 and 32, according to Zhang Yanping, an iResearch analyst.

The report showed that enjoyed a market share of more than 80 percent among other consumer-to-consumer (C2C) platforms.

More than 70 percent of online shoppers most often go to C2C platform such as and Eachnet while about 20 percent use business-to-consumer (B2C) platforms including and, the Chinese subunit of Amazon, according to iResearch's survey of more 26,000 buyers.

C2C platforms have a greater variety of goods and are able to attract more customers with more price reductions and better service, the Internet research company said.


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