Shoppers set for Cyber Monday
Print Edition
AFTER a busy holiday weekend in shopping malls, millions of Americans were expected to log on and keep shopping on the day dubbed Cyber Monday.
That day, the Monday after Thanksgiving, has been the biggest online shopping day of the year since 2010. That’s expected to continue, even though fewer people overall were expected to shop on Cyber Monday due to earlier promotions online.
The day could take on added importance after a Thanksgiving weekend that saw fewer shoppers and lower spending than last year, according to some estimates. In addition, more retailers were pushing deals in later hours since people were increasingly shopping after work.
Karen Manley, 44, of Bowling Green, Kentucky, started shopping cyber deals early last week, including puffer vests from Aeropostale that she bought before Thanksgiving that were US$46 marked down to US$14, plus free shipping. She planned to hit Dillard’s and Forever 21 sites after work to look for Uggs shoes and sweaters for her three children age 13, 15 and 18, as well as free shipping offers.
“It’s easier and more convenient to shop online,” she said.
Retailers have been pushing “cyber” deals all month and will continue to do so this week, dubbed “Cyber Week,” hoping to spur customers to spend.
And it seems to be working as research firm comScore said e-commerce spending for the first 28 days of the November and December shopping season totaled US$22.7 billion, up 15 percent from last year. Sales jumped 32 percent to US$1 billion on Thanksgiving Day and 26 percent on Black Friday to US$1.51 billion.
The firm expects people to spend about US$2.5 billion on Cyber Monday alone.
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