Social media with retailers boosts purchasing
Print Edition
ALMOST 90 percent of Chinese consumers said they have bought more after interactions with retailers through social media, compared with 62 percent globally, as technology continues to drive China’s retail landscape.
Chinese respondents are also more open to mobile payments, with 63 percent of them paying via their smartphones, nearly double the global level of 33 percent, PricewaterhouseCoopers said in its annual Total Retail report yesterday.
“Retailers should invest money where the customer is and turn social engagement into retail action,” said Wentao Chan, PwC China associate director of digital service.
The survey covered 19,000 online shoppers in 19 countries and regions, including 906 in China.
Chinese consumers are also more reliant on mobile in shaping their buying decision, with 55 percent saying smartphones are their major tool for purchasing, compared with 29 percent of the global level.
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