Starbucks鈥 deal taps Tingyi鈥檚 strengths
Print Edition
STARBUCKS has partnered with Chinese beverage maker Tingyi Holding Corp to make and sell its ready-to-drink beverages on the Chinese mainland, the company said yesterday.
The US coffee giant has been selling bottled, coffee-based beverages at retail outlets such as grocery and convenience stores on the Chinese mainland, which the company says is its fastest growing market outside the United States, with more than 1,500 stores in nearly 90 cities.
The partnership with Tingyi, more commonly known as Master Kong in China, will allow Starbucks to leverage the Chinese beverage maker’s local manufacturing, sales and distribution expertise to expand its retail distribution network and launch new products in the Chinese market, according to a Starbucks’ statement.
Starbucks’ China and Asia-Pacific President John Culver said the partnership will unlock demand for Starbucks’ offerings in China’s massive ready-to-drink coffee market, which, along with energy beverage, is valued at US$6 billion and is expected to grow by 20 percent in the next three years.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 娌狪CP璇侊細娌狪CP澶05050403鍙-1
- |
- 浜掕仈缃戞柊闂讳俊鎭湇鍔¤鍙瘉锛31120180004
- |
- 缃戠粶瑙嗗惉璁稿彲璇侊細0909346
- |
- 骞挎挱鐢佃鑺傜洰鍒朵綔璁稿彲璇侊細娌瓧绗354鍙
- |
- 澧炲肩數淇′笟鍔＄粡钀ヨ鍙瘉锛氭勃B2-20120012
Copyright 漏 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
