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Starbucks uses cups to deliver message
Source: Agencies |
December 27, 2012, Thursday
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Print Edition
Print Edition
STARBUCKS Corp will use its coffee cups to tell US lawmakers to come up with a deal to avoid going over the "fiscal cliff" and triggering automatic tax hikes and spending cuts.
Chief Executive Howard Schultz is urging workers in Starbucks' roughly 120 Washington-area shops to write "come together" on customers' cups today and tomorrow, as US President Barack Obama and lawmakers return to work and attempt to revive fiscal cliff negotiations that collapsed before the Christmas holiday.
Starbucks' cup campaign aims to send a message to sharply divided politicians and serve as a rallying cry for the public in the days leading up to lawmakers' January 1 deadline to deliver a plan to avert harsh across-the-board government spending reductions and tax increases that could send the US back into recession.
"We're paying attention, we're greatly disappointed in what's going on and we deserve better," Schultz said.
He said he has joined a growing list of high-powered business leaders, politicians and financial experts in endorsing the Campaign to Fix the Debt, a well-funded nonpartisan group that is leaning on lawmakers to put the US financial house in order.
Chief Executive Howard Schultz is urging workers in Starbucks' roughly 120 Washington-area shops to write "come together" on customers' cups today and tomorrow, as US President Barack Obama and lawmakers return to work and attempt to revive fiscal cliff negotiations that collapsed before the Christmas holiday.
Starbucks' cup campaign aims to send a message to sharply divided politicians and serve as a rallying cry for the public in the days leading up to lawmakers' January 1 deadline to deliver a plan to avert harsh across-the-board government spending reductions and tax increases that could send the US back into recession.
"We're paying attention, we're greatly disappointed in what's going on and we deserve better," Schultz said.
He said he has joined a growing list of high-powered business leaders, politicians and financial experts in endorsing the Campaign to Fix the Debt, a well-funded nonpartisan group that is leaning on lawmakers to put the US financial house in order.
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