Subway surpasses McDonald's
Source: Agencies |
March 9, 2011, Wednesday
|
Print Edition
Print Edition
SUBWAY now has more restaurants worldwide than McDonald's.
The sandwich chain surpassed the world's largest hamburger chain in terms of number of stores in the US in 2002 and now it has taken the global lead.
Subway had 33,749 restaurants worldwide at the end of last year, according to the company. McDonald's Corp had 32,737, according to a regulatory filing.
"We've been on a great run," said Tony Pace, chief marketing officer of Subway's Franchisee Advertising Fund Trust, the franchisees organization under the company.
Subway is entirely franchisee-owned. That has been part of its success, Pace said. Its smaller stores cost less to open and operate than other chain restaurants. The company's emphasis on cost-control, marketing and advertising has also helped grow the brand.
Subway is also making a major push in international markets.
The sandwich chain surpassed the world's largest hamburger chain in terms of number of stores in the US in 2002 and now it has taken the global lead.
Subway had 33,749 restaurants worldwide at the end of last year, according to the company. McDonald's Corp had 32,737, according to a regulatory filing.
"We've been on a great run," said Tony Pace, chief marketing officer of Subway's Franchisee Advertising Fund Trust, the franchisees organization under the company.
Subway is entirely franchisee-owned. That has been part of its success, Pace said. Its smaller stores cost less to open and operate than other chain restaurants. The company's emphasis on cost-control, marketing and advertising has also helped grow the brand.
Subway is also making a major push in international markets.
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