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Suning revs up diversifying business
By Ding Yining |
February 21, 2013, Thursday
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Online Edition
Online Edition
SUNING Appliance Co Ltd, China's largest home appliance retailer, said it will complete the upgrade of its existing outlets within this year to include more general merchandise as it steps up efforts to diversify its revenue stream.
By the end of this year, all of Suning's existing outlets will serve as picking-up spots for orders placed on Yigou, its online shopping arm unit.
The company also set up three business management centers to separately run its chain store, e-commerce and sourcing businesses as a part of its business transformation process after it changed its name into Suning Commerce Group earlier this week.
Fan Zhijun, general manager of Suning's Shanghai management center, said general merchandise will make up about half of the goods sold in Suning outlets in the future.
Currently Suning has 80 outlets in Shanghai and it will open five to eight new stores in the city this year, slower than the previous expansion pace as it will focus on the quality and service standards of the new stores.
By the end of this year, all of Suning's existing outlets will serve as picking-up spots for orders placed on Yigou, its online shopping arm unit.
The company also set up three business management centers to separately run its chain store, e-commerce and sourcing businesses as a part of its business transformation process after it changed its name into Suning Commerce Group earlier this week.
Fan Zhijun, general manager of Suning's Shanghai management center, said general merchandise will make up about half of the goods sold in Suning outlets in the future.
Currently Suning has 80 outlets in Shanghai and it will open five to eight new stores in the city this year, slower than the previous expansion pace as it will focus on the quality and service standards of the new stores.
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