Taobao plans a revamp with B2C and C2C sites
By Ding Yining |
November 2, 2010, Tuesday
|
Print Edition
Print Edition
China's leading online shopping website Taobao said yesterday it will split its B2C platform from it C2C website and that Taobao Mall will become an independent platform.
It will also establish standard guidelines for Taobao Mall's supply chain partners and merchants.
Taobao.com, the consumer online shopping website affiliated to Alibaba Group, also said it will spend 200 million yuan (US$30.3 million) over the next three months on brand marketing.
"We hope Taobao Mall will become the first choice for consumers to buy certified products on the Internet," said Zhang Yong, the firm's chief financial officer.
Ye Peng, general manager of Taobao Mall, said the firm hopes to create a more effective distribution channel by linking up merchants, third-party vendors and logistics partners.
Sales in China's online retail market reached 347.5 billion yuan by the end of the third quarter, research firm Analysys International said. The figure accounts for 3.9 percent of total retail sales in the first nine months.
Taobao accounted for 75 percent of total online retail sales in the period, Analysys said.
Taobao Mall is expected to launch vertical shopping malls for home furnishings, cosmetics, fashion accessories and an online supermarket in the near future.
Taobao Mall transactions were estimated to increase more than four times this year from 2009, Zhang said. The CFO also said he expects the B2C sector will outpace growth in the C2C sector.
Taobao Mall now charges vendors commission fees ranging from 2 to 5 percent according to different sectors. Merchants can sell on the C2C website free of charge.
"We have more than 50 million independent visitors everyday and our largest advantage is this huge user base," Zhang said.
It will also establish standard guidelines for Taobao Mall's supply chain partners and merchants.
Taobao.com, the consumer online shopping website affiliated to Alibaba Group, also said it will spend 200 million yuan (US$30.3 million) over the next three months on brand marketing.
"We hope Taobao Mall will become the first choice for consumers to buy certified products on the Internet," said Zhang Yong, the firm's chief financial officer.
Ye Peng, general manager of Taobao Mall, said the firm hopes to create a more effective distribution channel by linking up merchants, third-party vendors and logistics partners.
Sales in China's online retail market reached 347.5 billion yuan by the end of the third quarter, research firm Analysys International said. The figure accounts for 3.9 percent of total retail sales in the first nine months.
Taobao accounted for 75 percent of total online retail sales in the period, Analysys said.
Taobao Mall is expected to launch vertical shopping malls for home furnishings, cosmetics, fashion accessories and an online supermarket in the near future.
Taobao Mall transactions were estimated to increase more than four times this year from 2009, Zhang said. The CFO also said he expects the B2C sector will outpace growth in the C2C sector.
Taobao Mall now charges vendors commission fees ranging from 2 to 5 percent according to different sectors. Merchants can sell on the C2C website free of charge.
"We have more than 50 million independent visitors everyday and our largest advantage is this huge user base," Zhang said.
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