Toilet tech set to be marketed globally
Print Edition
JAPAN is ready to lift the lid on what could be its most effective global marketing gimmick yet: the high-tech toilet seat.
Few foreign visitors make it through their first day in Japan without singing the praises of this epitome of Japanese know-how; a contraption that offers both comforting warmth and a frighteningly accurate bidet jet.
Now the government appears ready to capitalize on the enthusiasm and is set to talk up toilet technology as it launches a worldwide drive to promote Japan’s prowess in innovation for the smallest room, according to the Yomiuri Shimbun.
Clean toilets equipped with various features “will be a plus for tourism,” and will be included in a growth strategy to be compiled this summer, the newspaper said, citing unnamed sources.
The government will mull installing more high-tech toilets in areas frequented by tourists, such as airports, Yomiuri said.
Japan might also produce promotional videos for foreigners in a bid to showcase the comfort of Japanese toilets ahead of the 2020 Tokyo Olympic Games, the newspaper said.
Nearly every household in Japan and most public restrooms are equipped with a seat that is plugged into the mains electricity.
At their most basic, they simply get warm, while at the other end they boast motion sensors, high-power odour-neutralisers and variable water jets, all tailored to conserve energy and water.
The seats are among the most popular items targeted by Chinese tourists, as well as high-spec rice cookers and cosmetics.
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