Unilever seeking partners to push Sustainable Living Plan
Print Edition
UNILEVER said it is seeking to work with more partners in China which will allow it more flexibility in carrying out its Sustainable Living Plan in the country. Unilever is commemorating the fourth anniversary of the launch of its Sustainable Living Plan.
“We see more things in common in our consumers instead of what differentiates them and breaks them into different segments, and having a big scale like us enables us to have our brands to work widely under one clear direction and blueprint rather than working towards different areas, and we’re using the scale to make sure we set the highest standards for our products,” Sue Garrard, senior vice president of Sustainable Business Development and Communications at Unilever, told Shanghai Daily.
The rise of digital media has enabled the company to find more opportunities to talk to consumers, and enabled consumers more access to product information as well as the sustainable efforts behind that, she noted.
So far, Unilever has attracted more than 270,000 followers for its “Small Actions, Big Difference” campaign it launched last year. The campaign is part of Unilever global Project Sunlight, followed by 215 million consumers worldwide.
“We’d like to work with two kinds of partners, those who understand what local needs are and those who create various programs that will motivate consumers to engage in environmental protection efforts,” Garrard added.
Government collaboration is also a key area for Unilever’s local sustainable efforts, having worked with government agencies, including the China Development Research Foundation, the China Youth Development Foundation and the China Environmental Protection Foundation.
Talking about government initiatives regarding environmental protection and sustainability, she noted that setting the framework for the right kind of business and services needs to be encouraged, because it makes it easy for consumers to do the right thing.
“China is the most critical market for Unilever not only because of the scale of the population and urbanization but also because of the environmental challenges it faces: it’s in line with Unilever’s sustainable blueprint.”
Sustainable living also affects Unilever’s research and development process and Garrard cited an example where the company designed a new product package that uses less aluminum for deodorants while the volume of the product remained unchanged.
The Unilever Sustainable Living Plan was launched in 2010 to reduce environmental impact while increasing positive social impact, driving profitable growth as well as saving costs and fueling innovation.
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