Value of China's big brands rises

By Ding Yining | May 21, 2014, Wednesday |

Online Edition

The total value of China's top 50 brands increased 13 percent with the health care and food/dairy categories the two fastest growing sectors, a study found.

The BrandZ Top 100 Most Valuable Chinese Brands 2014 report said total brand value reached US$379.8 billion, according to market research firm Millward Brown.

Brand value in all comparable product categories gained except in alcohol and consumer electronics.

Forty-five state-owned enterprises comprise 71 percent of the ranking's total value, while 55 market-driven brands make up 29 percent, it said. But market-driven brands in the top 50 grew 27 percent in brand value in 2014, compared to 9 percent growth among brands owned by state-owned enterprises.

The value of food and dairy brands increased because of international alliances, along with other initiatives to develop world-class food processing expertise and guarantee food supply safety.

The report said 11 Chinese companies, the most in Asia, are among the top 100 global brands. It added that Chinese brands will continue to invest in brand building and expand overseas to become truly global.

Tencent, China's largest Internet company in terms of market capitalization, recorded the fastest growing brand value. Its popular smartphone software WeChat boosted Tencent's market value and brand awareness.

Consumer

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Value of China's big brands rises

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