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Value of top Chinese brands rises, report says
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The combined value of the top 50 most valuable Chinese brands climbed 13 percent from a year ago after dropping 1.6 percent last year with the economic recovery and strong performance of the private sector, a latest industry report shows today.
The top 50 private brands recorded 27 percent growth in their brand value, with the pace more than three times that of state-owned enterprises, research firm MillWard Brown said in its annual BrandZ China top 100 brands list.
China Mobile saw its brand value adding 21 percent to 61.4 billion yuan (US$10.1 billion) and remained the most valuable brand in China for the fourth consecutive year.
State-owned companies contributed 71 percent of the total brand value for the top 100 brands.
Millward Brown, the consumer and media research arm under WPP Group, publishes the annual BrandZ Global Top 100 Most Valuable Brands list and this year its Chinese version was expanded to include 100 brands instead of 50 brands.
Combined value of liquor brands dropped 6 percent from a year ago after sales of spirits decreased following the central government's cut on public spending and strong competition from foreign wine makers.
Yili is the fastest growing brand after a series of marketing campaigns restored consumer confidence amid widespread distrust in domestic milk products, the report said.
The brand value on the list combines the financial performance based on Bloomberg and Kantar Worldpanel figures and survey results on brand image and recognition among 19,000 domestic consumers.
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