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April 29, 2015

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Wider F&B choice

CHINESE consumers will have a greater choice of overseas food and beverage products in the domestic market when Shanghai-based state-owned Bright Food Group Co signs a deal with Rome Agricultural Trade Center of Italy.

Officials from the Xijiao International Agricultural Product Trade Center, a unit of Bright Food Group, are set to sign the collaboration deal with the Italian trade agency during the Milan Expo, which will start Friday.

The collaboration will help both parties exchange products and resources as well as look for potential overseas merger and acquisition targets as part of Bright Food’s three-year plan for international businesses to make up over 25 percent of its overall assets.




 

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