Wilson targets 15% jump in annual sales in China
Print Edition
SPORTS equipment maker Wilson is targeting up to 15 percent jump in annual sales in China, where tennis has grown rapidly on the back of the success of star players like Li Na.
Their success has fueled demand among the Chinese for professional tennis gear and services such as racquet stringing. The Chinese would restring their rackets 1.5 times per year on average, compared with the average of four times in mature markets, according to Patrick Wong, Wilson’s commercial manager in China.
“We expect the rapid growth here to continue in the next five to 10 years,” he said in an interview in Shanghai yesterday.
Wilson last month opened its first five stringing centers in China, in partnership with Belgium’s Luxilon Industries NV, which provide high-end strings for racquet sports.
The centers are in Shanghai, Beijing, Guangzhou, Chengdu and Wuhan, the hometown of Li Na, ranked world No. 2 by the Women’s Tennis Association.
Chicago-based Wilson also sees the online market as a key distribution platform in China, Wong said. It has opened an official store on Alibaba’s Tmall.com and plans to open a new store at JD.com, another e-commerce site, later this year, according to Wong.
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