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Yacht show expects 30% rise in sales
By Richard Fu |
January 8, 2013, Tuesday
|
Online Edition
Online Edition
ORGANIZERS of China's main yacht show expect a 30 percent rise in turnover at this year's event as improving economy is fueling demand from the affluent middle class.
The 18th China (Shanghai) International Boat Show, to be held April 11-14, is expected to generate deals worth at least 3 billion yuan (US$482 million), 30 percent more than last year when the economy was slowing down.
The number of visitors is also expected to increase 30 percent to 40,000, according to a forecast released by the China Association of National Shipbuilding Industry at an industry seminar today.
Industry executives also voiced optimism for the sector, saying Chinese consumers are becoming increasingly sophisticated and are using yachts for leisure.
"In the past they bought a yacht mainly as a status symbol. Now, their main purpose is for enjoyment and relaxation," said Jennifer Delach, China general manager for yacht maker Brunswick. "In the past a yacht was mainly used for business entertainment but today you see more people use it to spend time with family and friends."
Zhou Juan, managing director of Shanghai Double Happiness Yacht Co, said it's a rising trend for the Chinese to buy a yacht together. Joint ownership can reduce cost and increase the usage of a boat.
The 18th China (Shanghai) International Boat Show, to be held April 11-14, is expected to generate deals worth at least 3 billion yuan (US$482 million), 30 percent more than last year when the economy was slowing down.
The number of visitors is also expected to increase 30 percent to 40,000, according to a forecast released by the China Association of National Shipbuilding Industry at an industry seminar today.
Industry executives also voiced optimism for the sector, saying Chinese consumers are becoming increasingly sophisticated and are using yachts for leisure.
"In the past they bought a yacht mainly as a status symbol. Now, their main purpose is for enjoyment and relaxation," said Jennifer Delach, China general manager for yacht maker Brunswick. "In the past a yacht was mainly used for business entertainment but today you see more people use it to spend time with family and friends."
Zhou Juan, managing director of Shanghai Double Happiness Yacht Co, said it's a rising trend for the Chinese to buy a yacht together. Joint ownership can reduce cost and increase the usage of a boat.
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