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February 3, 2010

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CEOs confident of growing revenues

ASIA Pacific chief executive officers are more confident of long-term economic growth and half of them plan to increase their head count, a PricewaterhouseCoopers survey showed yesterday.

Indicating that the worst of the global downturn is behind them, 82 percent of Asia Pacific CEOs are confident of growing revenues during the next 12 months, the accounting firm said yesterday, quoting a survey made in the last quarter of last year on about 1,200 CEOs around the globe.

In a 2008 year-end survey, 66 percent of CEOs in the region were confident.

Globally, the majority of CEOs, or 82 percent of the respondents, expect to grow their businesses in Asia in the next 12 months.

"The crisis has quickened the change in the economic landscape with emerging nations increasing their economic clout more than ever," said Frank Lyn, the partner of PwC in China.

"Now, Asia's strategic advantage lies in its people and resources, and its ability to deal with crises."

Leadership and talent development is a key area in which Asia Pacific CEOs will focus their long-term investment decisions.

The financial crisis has pushed top executives to cut costs even more deeply, but still almost half of Asia Pacific CEOs expect to increase the number of employees over the next 12 months while only 16 percent see a cut in the labor force. About 32 percent said they will freeze recruitment.

"With Asia Pacific poised to be an economic powerhouse, having the right people in place is more urgent than ever," Lyn said.

But CEOs do not see going green as an immediate goal.




 

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