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September 30, 2009

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Consumers cut down on Halloween

THE economy is still spooking shoppers. United States consumers plan to spend an average of US$56.31 on Halloween this year, down from US$66.54 in 2008, according to a National Retail Federation survey.

Moreover, only 62.1 percent of those surveyed said they expected to celebrate the holiday this year, compared with 64.5 percent last year.

Last year's holiday season was the worst in nearly 40 years and early forecasts for the 2009 holiday season call for sales to be anywhere from up 2 percent to down 1 percent.

An International Council of Shopping Centers forecast appears to be the most optimistic so far, predicting a rise in holiday sales of 1 percent to 2 percent.


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