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August 24, 2011

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Consumers upbeat

CHINESE consumers remained optimistic despite an overall drop in consumer confidence in the second quarter of this year, according to a report released yesterday by the Nielsen Co, a market research firm.

The consumer confidence index fell 3 points from the previous quarter to 105 in the second quarter, according to the report, based on a survey of more than 3,500 Chinese consumers.

The firm's latest report shows that global consumer confidence fell to its lowest level in six quarters, down 3 points from the previous quarter's 92 points.

A consumer confidence index above 100 points indicates consumers are optimistic - a score below 100 signals pessimism.

 

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