Creative and bold firms will survive grim outlook
By Wang Yanlin |
March 2, 2012, Friday
|
Print Edition
Print Edition
EXPORTERS participating at the East China Fair have not only to be creative to churn out value-added products that will help trigger demand but also be bold enough to explore new markets amid a grim trade outlook this year.
But the traders and companies at the fair express optimism they can survive if they sell products of higher quality and smarter design and diversify their markets.
"We have enhanced efforts to expand our presence in emerging markets," said Chen Weilei, a staff member with the international trade department at Shanghai Soap Co. "For different markets, we offer different products that are tailored to their needs."
The company is promoting its range of soaps, including one that has a softening formula added and a lasting anti-bacteria effect which is for washing underwear. Another soap that sells for above 300 yuan (US$47) each has a sandalwood fragrance.
Hangzhou Gema Suitcases and Bags Co wants to establish its brand overseas.
"With our brand recognized in other countries, we will have a more stable business because foreign buyers can't go to another factory to buy a Gema-branded suitcase," said Joey Zhu, an official with the company. "But those (companies) which are OEM (original equipment manufacturer) may lose out easily when foreign buyers seek lower-cost products under the current (gloomy) situation."
The East China Fair, which opened yesterday, ends next Monday at the Shanghai New International Expo Center.
But the traders and companies at the fair express optimism they can survive if they sell products of higher quality and smarter design and diversify their markets.
"We have enhanced efforts to expand our presence in emerging markets," said Chen Weilei, a staff member with the international trade department at Shanghai Soap Co. "For different markets, we offer different products that are tailored to their needs."
The company is promoting its range of soaps, including one that has a softening formula added and a lasting anti-bacteria effect which is for washing underwear. Another soap that sells for above 300 yuan (US$47) each has a sandalwood fragrance.
Hangzhou Gema Suitcases and Bags Co wants to establish its brand overseas.
"With our brand recognized in other countries, we will have a more stable business because foreign buyers can't go to another factory to buy a Gema-branded suitcase," said Joey Zhu, an official with the company. "But those (companies) which are OEM (original equipment manufacturer) may lose out easily when foreign buyers seek lower-cost products under the current (gloomy) situation."
The East China Fair, which opened yesterday, ends next Monday at the Shanghai New International Expo Center.
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