East China Fair to lure more foreign exhibitors

By Wang Yanlin | February 5, 2015, Thursday |

Online Edition

TO balance trade and become more international, the 2015 East China Fair will invite more foreign exhibitors to the annual event and visitors can expect to see more quality goods, according to the fair organizer.

Dubbed as a barometer of China’s trade, the East China Fair will kick off on March 1 at the Shanghai New International Expo Center in the Pudong New Area. The five-day event is the country’s earliest and biggest regional trade show.

This year, exhibitors from Japan and South Korea have registered for large space to exhibit their products, while those from Thailand, Iran, Columbia, Nepal, Bangladesh and Lithuania will also make their presence, according to fair organizers.

Of the 115,000 square meters of booths, 6,000 square meters have been allocated for overseas exhibitors under the theme of “modern lifestyle.”

Business Guide-sha Inc, organizer of the grand Tokyo International Gift Show, is heading 50 Japanese exhibitors to the East China Fair this year. It will set up a Japan pavilion to showcase quality goods ranging from kitchen scale, tonic food and artistic gifts to designer furniture and cosmetics from Japan. Similarly, ES International Co Ltd from South Korea will lead companies to set up the South Korea pavilion.

“We hope to strength the function of bolstering imports in East China Fair,” said Zhang Weimin, chief of the fair organization office. “It is also an effort to expand the fair’s brand awareness in foreign countries and make it international.”

East China Fair used to focus heavily on exports. But with China’s economy reducing reliance on exports and trying to balance trade, the fair began to open for importers as well. It invited foreign exhibitors for the first time in 2012.

China’s trade surplus shot to a record high of US$382.4 billion in 2014 with exports rising 6.1 percent and imports edging up 0.4 percent. The total trade of goods reached US$4.3 trillion last year, securing the country’s position as the world’s biggest trading nation.

Economy East China Fair

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East China Fair to lure more foreign exhibitors

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