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January 13, 2010

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Gifts are a bonus at Sourcing Fair

THE annual China Sourcing Fair opens today at the Shanghai New International Expo Center and will last until Friday.

The exhibition is expecting more than 20,000 buyers from home and abroad including B&Q, Li & Fung, Miu Miu, New World Department Store and Auchan. More than 800 companies will showcase products at the fair, up 70 percent from last year. The organizer has added a gift and premium items fair to its line-up in Shanghai to join baby and children's products and fashion accessories.

"As companies in China spend more on marketing and promotions, gift and premium items have become a hot category," said Tommy Wong, president of Global Sources Exhibitions, organizer of the event. "The coming Expo and the launch of Disneyland in 2014 will boost the demand for gifts significantly."

China's gift market recorded 20 billion yuan (US$2.9 billion) in sales last year and boasted an annual growth rate of 20 percent, Global Sources Exhibitions said, citing figures from a Beijing-based consulting firm. More than 340 suppliers from the China mainland, Hong Kong, Taiwan and South Korea will be represented at the gift and premiums fair.

Meanwhile, Global Sources Exhibitions has signed an agreement with Fujian Huiyuan International Exhibition Co to hold its first China Sourcing Fair events in Singapore in November.


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