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IBLAC 2013 closes as top business figures share views on city鈥檚 soft power

Shanghai should build up a clearer brand of the city and continue to innovate on governance and better protect the cultural heritage to enhance its competitiveness in soft power, participants said today on IBLAC.

The annual meeting gathered top executives of the world’s best corporations, with the goal of soliciting advice from them to serve the city’s economic and social development.


 

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