Profiting from the games people play
By Cai Chenyi |
May 18, 2011, Wednesday
|
Print Edition
Print Edition
Shen Qiuping, 49, didn't know anything about video games when he opened a game bar in Shanghai three years ago, but he had a good understanding of human nature and knew for a fact that having fun is more enjoyable when shared.
Betting that most video game aficionados would think like him, Shen and his wife decided to open a game bar on Caoyang Road in 2008, offering people a place to play games together in amicable social surroundings.
At the time, Shen was between jobs, after the tire factory where he worked shut down. He was looking for something to do.
"My nephew Yao is a super fan of video games and he always goes to game bars with his friends," said Shen. "He told me it's a lucrative business."
Despite their ignorance about video games, the couple put 50,000 yuan (US$7,655) of their savings into Football Dream House to acquire a rental premises, redecorate it, and purchase games and consoles.
"The Play Station2 machine cost as much as 6,000 yuan," said Shen. "It was so expensive that we could afford to buy only four."
He gave the game bar a sporty name because his nephew said football-related games were among the most popular.
Betting that most video game aficionados would think like him, Shen and his wife decided to open a game bar on Caoyang Road in 2008, offering people a place to play games together in amicable social surroundings.
At the time, Shen was between jobs, after the tire factory where he worked shut down. He was looking for something to do.
"My nephew Yao is a super fan of video games and he always goes to game bars with his friends," said Shen. "He told me it's a lucrative business."
Despite their ignorance about video games, the couple put 50,000 yuan (US$7,655) of their savings into Football Dream House to acquire a rental premises, redecorate it, and purchase games and consoles.
"The Play Station2 machine cost as much as 6,000 yuan," said Shen. "It was so expensive that we could afford to buy only four."
He gave the game bar a sporty name because his nephew said football-related games were among the most popular.
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