Freebie diamonds lure crowds

By Yuri Kageyama | June 2, 2009, Tuesday |

Print Edition

LINES curled around for blocks in downtown Tokyo yesterday for 5,000 tiny but freebie diamonds French jeweler Mauboussin was giving away in an attention-getting drive in Japan.

"A value of a diamond doesn't go down. And you never get tired of a diamond," said Noriko Suzumaru, a 39-year-old housewife, who jumped on a train from the nearby city of Kawasaki to stand in line after seeing the deal on TV news.

Mauboussin, which was founded 181 years ago in France, is encouraging people to get their free 0.1 carat diamond valued at about 5,000 yen (US$50) made into rings and pendants at its store.

But the ring or pendant will come at a cost, starting at 50,000 yen.

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Freebie diamonds lure crowds

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