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Major stake plan
THE PPR Group plans to acquire a majority stake in Chinese jewelry brand Qeelin to raise its portfolio of luxury brands in the jewelry segment and its presence in the Chinese market, the company said yesterday.
The transaction may be finalized next month. Qeelin is the first Chinese luxury jewelry to have developed a network of boutiques globally. The PPR Group, a French firm, owns luxury brands like Gucci, Bottega Veneta and Yves Saint Lauren.
The transaction may be finalized next month. Qeelin is the first Chinese luxury jewelry to have developed a network of boutiques globally. The PPR Group, a French firm, owns luxury brands like Gucci, Bottega Veneta and Yves Saint Lauren.
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