3 Chinese tech brands in top 100
Print Edition
FOURTEEN Chinese brands made their mark in the list of the global top-100 brands ranking by marketing and brand consultancy Millward Brown, with technology the fastest growing category.
China has three technology brands in the top 100, with Tencent and Baidu lifting their brand value by 43 percent and 35 percent from a year ago respectively, faster than the global average of 14 percent.
Tencent is now the most valuable Chinese brand at US$76.6 billion, Millward Brown said in a press release yesterday.
Alibaba entered the ranking for the first time with a brand value of US$66.4 billion. Both Tencent and Alibaba have overtaken Amazon and Wal-Mart. Huawei and China Telecom are both new entrants to the ranking in 70th and 99th positions.
“We anticipate more Chinese brands will truly go global with a greater share of their brand value coming from their presence outside China,” said Deepender Rana, chief executive officer of Millward Brown China.
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