Advertising spend up
Source: Agencies |
00:01 UTC+8 August 8, 2018
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Print Edition
Print Edition
ADVERTISING spending in the first half climbed 9.3 percent from a year ago, thanks to booming double-digit growth in the first quarter, according to research firm CTR. That is also a pick-up from 4.3 percent growth in 2017, and a rebound from the sluggish 0.4 percent first half growth last year. TV stations saw ad sales grow 9.4 percent, while radio stations reported a 10 percent increase, thanks to advertisers’ renewed confidence and upbeat market sentiment. Out-of-home posters grew 25 percent and movie theater advertising 26.6 percent.
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