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December 1, 2015

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Cash coupons of US$15.6m on offer

Alibaba’s consumer-to-consumer retail platform Taobao said it will offer consumers 100 million yuan (US$15.6 million) worth of cash coupons in the upcoming “December 12 Shopping Festival” via its smartphone application.

Taobao will also urge more firms like self-employed service providers and independent designers to work together and set up a more diversified and tailor-made market for consumers.


 

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