China’s ad spending posts 4.8% decline
Print Edition
CHINA’S advertising expenditure fell 4.8 percent year on year in October, with advertising in traditional media channels — TV, print media and radio — dropping 7.8 percent from the same period a year ago, a latest report shows.
Newspapers’ advertisement sales plunged 40.5 percent as spending by real estate companies, a big contributor for print advertisements, suffered due to a sluggish property market, according to CTR, a joint venture of China International Television Corp and WPP’s consumer data unit Kantar Group.
Spending on advertisements in magazines fell 22.8 percent from the same period of last year as advertisers in personal care items, household hygiene products and transport cut their spending.
Monthly value of spending on TV advertisements shed 5.3 percent in October.
But video advertising sales in office buildings surged 37.7 percent as Internet companies more than tripled their expenditure in the month.
Film theaters saw their advertisement income jump 56 percent from a year ago to beat the general market on large spending by Internet firms and computer software providers.
In the first three quarters of this year, the overall advertising spending fell 3.5 percent from a year ago, but spending by Internet companies surged amid increasing competition.
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